3 essentials to make your fitness business a success

When you decide to run your fitness business, it takes a lot of courage and passion to get it all going. We’ve summarised three things you shouldn’t forget as you embark on your new adventure.

You must love what you do

As you will spend most of the time alone with your own thoughts, if you don’t like what you are doing, if you don’t feel passionate, or if you are not giving your 100%, it will be difficult to constantly motivate yourself. 

Make your money work

Opening your own space means investing and managing your finances properly. It’s not just the initial expenses for setup, but also the money spent acquiring new members, providing the best experience for every member, and making sure your fitness equipment is acceptable to customers. 

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Ask for and accept help

Finally, you have to ask for and accept help at some point in your life. If you are lucky enough to meet someone who has more experience than you, whether in the field or outside it, do it and go to them. Let’s dive into the most common challenges you face as a gym, studio or personal trainer owner when starting a fitness business.

What challenges do gym owners face?

Of the myriad challenges faced by gym owners (and managers), the most common are maintaining facilities, retaining members, earning revenue, and managing staff. If you lift the veil further, you’ll notice other small tasks that often go unnoticed, such as invoicing, preparing annual tax returns, and more.

It’s clear that when it comes to knowing what’s a problem for gym owners, the answer is… well, a lot.

Compartmentalising each facet of starting a fitness business will allow you to take things one at a time and distribute the work in a sustainable way. Most of the problems encountered by gyms are related to a lack of planning when it comes to business management, marketing, and the management of members and staff. While multitasking is a no-brainer in starting a fitness business, segregation of duties is key to overcoming the challenges of opening a new business. Be sure to have a good marketing strategy in place and engage those with business savvy to ensure you have a profitable business model in place for a gym that works today, as well as in the future. 

Starting a Fitness Business: Getting Awareness of Your Gym or Service

You’ve found the perfect place to start a fitness business and have tons of creative ideas for your business plan. You even have a marketing strategy and are now wondering how to attract customers to your business.

Solution: One of the best things you can do to market yourself organically is to start in your area and choose a niche market to promote. Familiarise yourself with hyper-focused marketing. It is a specific form of marketing that requires you to specialize in a single area in which you want to thrive.

For example, if you like running, don’t tell people about your 12-week strength training program. Tell them about a running group instead. Engage with them by launching exciting new challenges and rewarding their achievements within your community. If stretching is your forte, tell potential members about a 10-minute morning stretching class you’ll be teaching. Explain to them why it’s important for their well-being and challenge them to participate in a 30-day stretching program.

Highlight specific fitness issues and see if your skills can fill those gaps. With hyper-targeted marketing, you may take a number of routes to find your niche, but it’s worth it because your offering will be relatively unique.

Simply be specific and talk about something that sounds like you. When you’re passionate about something, you’ll be far more compelling than any outlandish marketing strategy.

Find the right business model

One of the problems with the gym industry is the number of business models that exist. How to choose the right business model for your gym, studio, or personal coaching service? To get started, define your company’s core values ​​and your unique selling propositions. Will it be a budget, mid-range, or luxury service? Who is your target audience? All of these factors come into play when developing a business model.

We’ve covered the business models of personal trainers in our blogs before, but what about gym owners? Analyzing the pros and cons of starting a fitness business in the current situation is an obvious point to consider.

With the coronavirus crisis not yet over, your best (and safest) bet is to prepare a long-term strategy that will allow your fitness center to survive in all circumstances. That’s right, we’re talking hybrid.


These days, having gym management software that lets you digitize your workouts is a must. It will reduce manual work and provide an easier way to manage your online and offline business. Many fitness companies are exploring the option of a hybrid model, even popular gyms that historically have been strictly brick and mortar.

But what does a hybrid business model mean? In a nutshell, this means you can have training in a physical location combined with an online coaching feature that will allow you to keep your business alive if the pandemic hits again and have to meet health regulations. To find out more on the subject, discover our tailor-made software to set up a hybrid business model for your gym.

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